Case Studies
Strategic case studies, lifecycle, retention and CRM applied to real programs.
Each piece below is a strategic deliverable for a real ecommerce brand: an audit, a campaign architecture, or a lifecycle program. Focus is on the thinking, not the deck.
Restructuring a high-volume CRM program for engagement, not just reach
A 5.6M-recipient sender with strong opens but a structural conversion problem. A diagnostic of audience quality, flow architecture and an under-leveraged loyalty segment.
A one-week lifecycle event paced like a story, not a sale
A four-act CRM event covering eight touchpoints, five segments and lifecycle integration. Built to drive AOV through tiered bundling and protect deliverability through intentional segmentation.
Three revenue levers worth a 90-day re-prioritisation
A diagnostic of a $234K Klaviyo program. Compounding revenue locked inside an under-built automation layer, narrow win-back triggers and a silent post-purchase flow.
Building a 28% revenue channel from a six-figure subscriber base
Lifecycle program for a 106,000-subscriber ecommerce education brand. Segmentation, automation architecture and campaign calendars that scaled CRM into a primary revenue channel.